Quote:
Originally Posted by fjtorres
Really?
Well that explains the lack of appeal to the publishers. 
Interesting... |
You know what though, I am a speed-reader and can easily and comfortably stand in a bookstore for 20 minutes and zip through a whole magazine without paying for it
What I think publishers need to focus on is NOT 'how to make sure that every eyeball resting on our glorious product is an eyeball who has paid' (because that is not realistic---next thing you know they will be banning me from visiting my mother, lest my eyeballs rest upon her books, magazines, cable television etc. which I can see with my eyeballs for free by going to her house. What they need to focus on is the best way to get the eyeballs to WANT to pay, by making it easy and convenient and affordable for them to do so.
Personally, I love Zinio and have bought four subscriptions from it. The DRM does not bother me much because I do not view magazines as timeless, eternal content the way I view books. In the old days, I would either read in the store or else buy one favourite a month, keep it for a year or so, get offended by the clutter and then have a clipping day where I pulled out pages I wanted to keep, and pitched the rest of it. Now, I can have the complete digital issue to read and enjoy and if there are any pages I really want to keep, I just screenshot them and away I go. Much easier. And why should they care? I have bought it already.