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Because it's a new technology, I think vendors tend to overpromise and underdeliver, in the hope that customers will think stuff like, "oh I'll hold off on getting the Kindle DX since the QUE looks so nice." I think this is a PR mistake, it's causing a serious backlash in terms of widespread customer cynicism about the feasibility of the entire class of non conventional readers (anything more than 8" or with more than basic capabilities, e.g. annotation support or color).
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