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I think its just the publishers telling you that the printing is not that expensive. Id like to see some real market data on how much books cost to the distributor. Because as an example lets take cell phones. A good friend of mine owns an Asian distribution company. He mainly sells HTC branded cell phones. So lets say the new HTC Evo from sprint. He actually sells the phones to sprint btw. He buys them from an asian distributor for $80 each, the asian distributor buys them for less than that, but makes up in volume. My friend then sells the very phone he bought for $80 for around $250 to stores and other companies,who then in turn can sell it for MSRP. So if its a $500 phone, the actual cost of the unit is only $30 max.
Id like to know what the distributors pay for the books, because I can assure you its not near $10. Then we will see how much the book store sells it for. Everybody needs to make a living and ebooks cut out printing, distributor resale and all logistics. I don't believe that accounts for less than half of a books cost, I just dont.
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