Not what it should be
There's not much uniformity in stores. Each one seems to have its own personality.
Both B&N's near my home have removed almost all of their chairs, so the Read In Store isn't as useful as it should be. I was in one of the stores, sitting on the floor in the open area where the chairs used to be (along with a bunch of other folks), when a B&N employee came through and told us we couldn't sit on the floor. Since there was no place else to sit, I left.
One of the stores near me was completely confused by the recent coupon promotion for free e-books. They threw out the coupons, thinking that they weren't any good. All they had left were Week 5 coupons that had just arrived, and they were handing those out even though it was still Week 4 at the time.
I have to say that the More In Store feature seems to be a waste. Mainly author interviews and a few short bits by some authors. A lot of the time the items won't even download, or if they do download they disappear when you leave the store.
I've been to a few NOOK events at the stores, and they've been pretty disappointing. They weren't helpful to non-owners considering a NOOK, and weren't helpful to owners who already had a NOOK.
There's a lot of opportunity here for B&N to build a dedicated customer base, and so far they're not really taking advantage.
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