Quote:
Originally Posted by kindlekitten
why wally world?
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No specific reason other than they are a world known brand and associated with discounted prices.
There are dozens of e-readers out there cheaper than the nook, kindle or iPad, but those are the price points most people think of when they hear ereader.
When I started researching them for myself I only knew about Sony, Kindle and nook and at the time, I didn't think Sony had an e-ink screen. Then I found this forum and realized I just scratched the surface. It set me back about 5 months!
However if you load up an endcap with cheap ereaders around back to school shopping or Christmas shopping and you'll pick up a lot of impulse buys.