Quote:
Originally Posted by Lady Fitzgerald
I still feel much of the moaning and groaning by publishers comes from a reluctance to leave the familiarity of how things were done in the past and be willing to adopt new technology.
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I feel like this is exactly the problem, and so far nobody has been able to convince me it isn't. The times an author or publisher has commented at Teleread, it's all about how there are costs we don't realize because X is done Y way, and nobody has ever talked about what if X was done Z way instead
Meanwhile, they will 'this is how it's done' themselves into oblivion if they don't get with the program. They have the perfect right to say 'we think books should cost X' but if the customer thinks that is too high, they will buy fewer (or no) books. You have to either adapt for what they want, or have them go elsewhere. In that sense, the book business is like every other.