Thread: Are eBooks Moving to the Clouds (and Will Google Dominate)?
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Old 06-16-2010, 09:34 AM   #33
mr ploppy
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Quote:
Originally Posted by Elfwreck View Post
Most publishers & ebook distributors seem to think their ebook customers should be the same as their print customers, and they're trying to figure out "how do we make pbook buyers switch to ebooks" instead of "how do we tap into all those people who never buy pbooks but would buy ebooks?"
The real goldmine for ebook sellers is the people who are currently buying second hand paperbacks and then throwing them away, because that is a vast income that no publishers is currently getting. So far nobody has gone after that market. Most likely because they haven't figured out a way to separate those people from the early adopters who are currently paying a premium for their ebook license.

The more I read about Google Editions, the more it sounds like you are going to pay a fee to view them, not own them. Add a monthly all-you-can-read payment option to that and you will be surprised how many people will sign up for it.
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