I love the idea of going to BN. So far, the reality has not been quite as good as I'd hoped, because the store is so crowded.
I've been back 4 times since buying my nook. Three of the times there was NO place to sit, not even on the tiny kid furniture. I wasn't going to try to juggle free coffee + nook while standing in the aisle, so I left after a cursory look at the deals. Once I used the 10% to buy a gift for someone, though.
The 4th time I was there for help because my nook had completely frozen. The store exchanged it for a new nook, which I then had to take home, charge up, register, etc., so I didn't even try to linger.
I intend to keep returning though. There's gotta be a chair available one of these days, and then I can get my free coffee and try out the "read in store" feature. I do want BN to stay crowded so that it makes lots of money . . . I just want there to be room for me.
