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because who wants to squint at tiny text and pictures on the iphone as opposed to the large screen on the ipad? could Alice have been done? yes. would it have been as big of a success on the iphone? i doubt it.
don't knock "just a really big iphone". you'd be surprised at what a difference those extra inches make. isn't that why we're not all still using 9" CRTs from the 80's instead of our beautiful 24"+ LCD screens today?
while i don't directly compare the ipad to a readily available windows tablet take a look at the two devices right now. windows tablets tend to be laptops with fold-back screens. look at the size, the weight, the fact that you're running a full OS. imagine holding one in your hands. are you likely to twist and turn it around in your nimble fingers to interact with the book? are you likely to power it on from a cold start, wait for windows to boot, launch the alice book app, grab the stylus, and start interacting? now compare that to the ipad, instant on, light weight, thin, easily handled in a childs hands, no stylus needed on the touch screen. there really is no comparison, as far as an "interactive book media player" the ipad wins hands down. unless your 5yo reading the Toy Story 3 book doesn't mind a 5lb heat spewing windows tablet.
tablets in general are not the "perfect storm" for these apps. but ipad like media devices are.
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