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i think that low cost is important for the time being, until fancy ebook readers can be under $200. focus on making the necessary features kick ass. like high levels of grayscale and dpi, fast page turning, lots of good file format support, firmware features, and light weight. like someone else said, keep the hardware relatively simple and put more effort into great firmware and regular updates. i got a pocket pro shortly after it was released, and in a matter of 4 months i noticed a tremendous improvement in the firmware updates, which made me immensely happy. and for people like me, who like to read in odd positions or lying in bed, making it light weight is essential so my hands dont get tired. smart button placement is also important, try to make it useable for left handed and right handed people using any screen orientation. aside from that, i am also interested in a basic, cheap, large screen ebook reader that is good with text books. 6 inch screens just dont cut it for books that have lots of text, pictures, and diagrams. theres my two cents, hope it helps
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