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Publishers have been concentrating on blockbusters for the last 20 years, that's why they're in the pickle they are where 94% of books don't make back their advances. They threw the midlist author under the bus years ago.
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Yeah, that line about e-publishing causing publishers to adopt a blockbuster mentality really gave me a laugh. It's only what they've been doing for the last couple of decades, as publishing houses became corporate conglomerates with their eyes on this quarter's share price more than on authors.