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					Originally Posted by  L.J. Sellers
					 
				 
				The problem with the e-book first model (followed by a conditional print deal) is that I don't see many authors jumping at that kind of contract, when they can publish their own e-book. Authors have to do all their own marketing anyway, so why give away the digital profit without a guarantee of ever seeing a print book? I know several authors who have already turned down such contracts. The big publishers will attract some authors that way, but midsize and small publishers won't. 
L.J. 
			
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 Some small pubs already do big business with this model and have for years.  There's a big difference between self pubbing and having a publisher with editors and art departments, etc. (at least in theory).