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iRex is superior on its market by the screen - i believe that there is no other device with a large (>6") e-ink touchscreen except for Sony Daily Edition, which, in terms of hardware, is obviously inferior than DR800.
Also, iRex produced first reader with e-ink screen larger than 6" (iliad); irex produced first and the only reader with 10" screen.
What apple did? Packed common hardware in a glamorous shell and greatly marketed it.
For example, i've purchased similar tablet (Siemens Simpad SL4) in 2004 for about 200 euro, with 8.4" screen, 0.8kg of weight and about 7 hours of battery life, powered by an ARM processor, 200 or 400mhz, don't remember exactly. It even had PCMCIA slot.
What changed in this six years? IPad weights 0.1kg less, screen is 1.3" larger. battery life is 30% better, processor is way more faster, iphone OS instead of Windows CE, and there is no PCMCIA slot; and all this for 500 euro. Hey, six years have passed, look how laptops have improved for this time!
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