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@scottjl I too fear that someone like Google or MS will come up with yet another format. I was really surprised when I first learned that Apple would be using the ePub format. I almost assumed Apple would come up with some new format and try to lock everyone into it. But, they didn't (of course the DRM sucks, but everyone has that in one for or another) and I hope gave another push to ePub. Sony also of course went to ePub last year, and that too helped.
Amazon will eventually. As time goes on the marketplace will put pressure and they will let it go. As their sales fall (and there is no doubt the iPad has hurt their hardware sales) and people learn of other book sites other than the Kindle store, they will change. Of course, I am talking about a few years down the road....
At this point in the game I think even if a Google or MS did try a new format, it may be too late....
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