I live just outside Paris, and I bought my Sony PRS600 through Amazon.co.uk - from the beginning, I "registered" it as a US unit (it's part of the set up process) because I bought it to have access to English language books, mainly from the US. (Saves dragging dead tree books back in my suitcases when I go back to visit.)
I buy from the Sony store in the US using gift cards (bought for me by a friend there) and when buying my books, if the site asks for my home address, I give that of my friend. (Heck, she bought the gift cards, so I figure she's as much "point of purchase" as anyone...)
I have tried using my US credit card, but the system apparently checks to see that your address matches the billing address on the card (which is here in France), but I may change that soon anyhow.
I also buy from Kobo - prices quoted in US dollars (not sure how I managed that). Have looked at books on the Waterstones and WH Smith sites, which do not seem to have the same sorts of restrictions - though their prices on everything that has interested me so far are higher than either the Sony store or Kobo. Still, they serve multiple readers, so I expect they'll sell to anyone with a credit card. (I do have a UK issued credit card, and will probably use that.)
One thing (may be just superstition on my part) - I normally buy the book and download it without my Reader attached to the computer. Don't know if it makes a difference, but I've never had any problem doing things this way. Normally use Calibre to actually transfer the books to and from the Reader.
Hope any of this helps.
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