I wonder if the rather un-eventful revealing of this new iteration is intentional or not. There are numerous discussions and debates regarding whether SONY is providing enough media attention and marketing for their latest, greatest gadget, and releasing a unit like this for pre-sale on a home electronics company's website seems rather odd. (By the way, a google search for PRS505SC yields 2 links to Abt, then this forum thread).
In my opinion, this does not augur well for the next Reader's rollout.
By the way, there is also a dark blue model, PRS-505LC
I am excited that they have--ostensibly--improved upon the Reader, but have to question the quiet manner of selling it.
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