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				PDF is made for 1-size screens, and reflow of PDFs suck. Adobe Reader itself fails to reflow documents a lot of the time.
			
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 I accept that reflow is tough.  Actually it is virtually impossible with standard PDFs and totally impossible with scanned PDFs.  I don't expect it.
What I do expect is that Sony would render the PDF page accurately and, at larger magnifications, provide controls to pan the e-reader "window" around on the page.  This is not technically difficult; it is the norm for PDF reader software.
It is not at all the fault of the PDF format if a reader is not rendering the pages accurately.  Laziness or incompetence are the only possible reasons I can see.