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There are two separate issues....the iPad as a reading device, and the iBookstore as a seller of ebooks. The device sales numbers clearly show the device is a hit and will sell more than all the dedicated readers combined. But that doesn't mean people are buying it for reading.
To know the answer to the reading question we need to know far more than just the ibookstore numbers. We need to know the kindle store and kobo and nodders and B&N numbers as well. We'll probably never be given those numbers particularly in Amazon's case. There will likely be survey's done instead.
The iPad could be a hugely successful reader even if the ibookstore is not much of a success. It is entirely likely that Amazon will sell more books via the iPad/iPhone/iPod touch's than they do via the kindle devices. Next year when there are twice as many ipads as kindles....Amazon could very well sell more books on the iPad alone.
The early testimonies are already in. Far and away, those that have bought an iPad find it to be a great device for reading.
Lee
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