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right. unless some content provider can offer something completely unique that someone else can't offer something similar. and i just don't see that happening in these magazines, certainly not the tech ones. wired, popular science, etc. they cover the same technology everyone else does, maybe a different spin, but still the same information. and then they even compete with their own web sites. emags are going to have to offer up some compelling value, or simply the same cost as their magazine subscriptions. especially if they are wasting my storage space and my bandwidth download a mag with ads.
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