Quote:
Originally Posted by Worldwalker
Apple has absolutely not "owned the nerds". Hipsters, yes. Posers, yes. But nerds want computers -- and other devices -- they can fiddle with, which is the absolute antithesis of Apple's "we'll tell you what's good for you" attitude. Nerds are the people who hate platform lock-in, not embrace it.
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That's not entirely consistent with my experience. I work in an extremely high-tech, nerdy environment, and usage here of Apple kit is far higher than the average amongst the general population. For example, the incidence of OS X Macs/MacBooks/MacBookPros, relative to Windows PCs and laptops, is significantly higher than the overall market share.
iPhones and iPads are also ubiquitous in this environment.
/JB