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I am sure I could find many examples were technology could have been a threat to an existing product, yet these existing solutions are still in existence today. We all thought email would kill regular mail it never happened. The same is true for mobile phones versus regular phones. These new technologies have just facilitated communication consumption.
I think the same might happen for books versus e-books. I don’t think e-books will kill paper books; they will serve a different purpose and probably facilitate content consumption.
E-books will force the paper book economy to reinvent itself and deliver chipper books, not cutting trees and not producing Carbone dioxide.
Larry
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