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Originally Posted by kjk
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Consider some of the common ways books by lesser-known authors are sold everyday in a store:
Examining the history section of a store, a customer is drawn to a book by its eye-catching cover;
Picking up a book by a popular author from a table, a customer is intrigued by a novel in an adjacent stack;
Approaching the cash register, a customer decides to get one additional book after reading a sticky note that says "staff favorite," one of the many ways booksellers "hand-sell" a promising title.
As of yet, there is no digital substitute to this serendipitous manner of bringing readers and writers together.
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Seems to me like the Amazon store covers most of this. I often end up deep in a chain of links from the 'Customers Who Bought This Item Also Bought' section, and the recommendations based on what you've previously looked at/bought/wishlisted. It is one of the main things that makes Amazon stand out from the other eBook stores, they are so good at putting other titles under your nose.