The Sony Daily Reader is now going for $299 at the Sony web site.
http://www.sonystyle.com/webapp/wcs/...52921666064650
This just goes to show you a little patience is needed when buying electronic equipment. This unit started at $399 which I agreed was too much compared to the Kindle price. It went to $379, and then quickly to $349 after that which is what I paid for it, after I called Sony about the price drop. Though I got mine for $379 they gave me a credit of $30 so I received it for the $349 price. Very nice of them to do it without protesting at all.
Now at $299, there is even more of a reason to buy the Sony Daily Reader. I have had mine for 2 months now and just love it.