I don't like to read books on my iPad (on this order):
1. Too heavy
2. I have a kindle2 (better screen for reading) and a CybookG3 (weight)
2. No way that you can read in direct sunlight and amazingly we have good weather since i got my iPad (the sun will go away though

)
3. backlight hurts my eyes after some hours
And last but not least when i have options why should i bother using my iPad for long reading sessions. Usually i watch some youtube clips, read some Newspapers or RSS feeds and surf some websites. After that i give my iPad battery some break and move to the kindle