For what it's worth, the Sony store is far from the only online store that won't take "non-US credit cards" - though there are different definitions of what constitutes a "US credit card."
So far, I think Sony is going by the billing address for the card. I have a perfectly good US based card from a major US bank, but Sony (among other merchants) won't accept it online because my billing address is here in France. (I think I have a way around that - actually kind of stupid, because I now get my credit card bill online, so it doesn't really matter where they mail the actual bill to!)
I've been using gift cards bought through a friend in the US, but just after the Big 5 switchover at the beginning of April, the first gift card I used, the site asked me for my "home address." (Gave my friend's address, of course...)
But I've had other online stores refuse to accept my US based credit card because my billing address is non-US. Williams-Sonoma, for one, even though I was ordering something to be delivered to a US address (wedding present). They did allow me to call (internationally) to validate the credit card.
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