Quote:
Originally Posted by netseeker
Well, we shouldn't forget that iRex was mainly focused on business customers until 2009. Yes, they sold their devices to end customers too but it wasn't their main business segment.
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I know that business customers were intended to be their target market, but I do wonder if things turned out that way. Certainly, we don't see many messages on here from businesses saying "We bought 50 of these ..." etc.
What I do see are message from students and other individuals who simply want a large screen device, with PDF support, and annotation capabilities. This makes me wonder if the actual market that bought the product was different from that expected by the company.
As a result, they had a choice of whether to refocus their attention on the actual purchasers or keep pushing away at the business market.