I picked one up at a KMart today and could not find an SD card. I thought it was just me, but I think they must have two ways they sell this reader. I saw a webpage where they had the package and it prominently says "Included 2GB SD card/100 ebooks".
http://the-gadgeteer.com/2010/02/02/...er-pro-review/ But my package simply says "Included 100 ebooks."
Yeah, I'm peeved too. But since the KMart ad doesn't say it comes with an SD card, I doubt they'll do anything about it.