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Funny thing though, investors are currently paying more than twice Apple's PE (trailing 12 mo) for Amazon! Which is kind of silly when we're talking about a company with a half Apple's revenue and an even smaller fraction of Apple's profit margin.
I do expect Apple to eat Amazon's e-book lunch but I buy an awful lot of other things through Amazon so I expect them to survive. And it is not as if Amazon's Bezos was some sort of altruistic nice guy and the Kindle was all roses. No tears will be shed here.
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