Chapter breaks, definitely. I like the sense of finishing a chapter that it instills. If/when I need to discipline myself, the chapter break stops me from reading on. There is a reason that it evolved over time.
Dodgy formatting is the curse of all things ebook -- thoughts and opinions about how things should work are so often affected (sometimes unknowingly) by terrible layout and bad design. (The second-most effective opinion-warper is bad software -- another design issue.)
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