I'm quite content with the Sony Reader as it stands today, minus PDF support. Do we really need an eReader that forces DRM onto you; i.e., wireless that connects directly to Amazon and d/l's books w/o a PC? That's really all it amounts to, they're just trying to sucker people into the new platform w/ the promise of adding more features than what's currently available. Also, if the Kindle looks anything like the early prototypes we saw pics of before, it will be hard enough to give away, let alone sell for the price of an iTouch.
On the other hand, if the Kindle supports native PDF's with a screen larger than the Reader and adds color support, I'll be all for checking it out once a deal pops up where I can get one for a sub-$150 price (Hey, I picked up my first Reader for $150 + $50 in free books and my second was ~$3 + $50 in free books; so I think I can nitpick the price :P ). Now, I'm off to research the Kindle a bit more and see if I can find updated pics!