Not surprised Marketplace messed up, they don't seem to be very good on anything that does not involve banks or tradable products, like oil.
As far as it goes, I am saddened that most folk only read less than 5 books a year, given I can do that in a good week. So yeah, it would really stupid for them to buy an e-reader. But then again, it's stupid to make 1,000,000 DTB copies of most books, so just like how the only print maybe several thousand of a lesser-known work, there's going to be companies making e-readers for people who want 'em.
The thing is, I think it's only going to be maybe 5 companies doing it (probably Amazon and B&N, maybe Sony, and then 2 or 3 smaller operations like Pocketbook), not the dozens we have now. Kinda like how most other businesses have shrunk to a few main companies.
But I have to say, no matter how I tried, I never read more than the newspaper on the computer and now that I have the e-ink screen, I can only breathe a sigh of relief I didn't try to be a hard-core reader on an over-sized cell phone. I simply read too much, as do probably 99% of the people and 50% of the folks with e-readers. (Now I may get an android phone that can do an e-reading app for when I don't want to carry my nook in the bag I've dedicated to it, but I'd never use it all the time.)
I can easily see myself getting a tablet to read comics on, however, and not feeling like that means I have to read books on it, too. (Or, in an ideal world, maybe a Kindle DX-sized color e-ink reader! Dream, Rob, Dream!)
At the end of the day, as long as they keep making an e-reader and it reads epub, I'll be happy. And I'm betting all the $$ they get from the latest Twilight/HarryPotter fad being read on the Ipads of the world will let me do that. So in the end, despite what people who are writing lazy "news" stories say, we all win!