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If you paid me $5 per installment to read a serial novel I wouldn't. I already have too much to read.
I keep hearing how pushing installments to cell phones is all the rage in Japan but I don't understand why. I can understand if you want to experiment with it but I'd suggest setting up a separate website for the installment model. If I'm buying an ebook I don't want to have to check if it's complete or not.
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