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I don't like serials:
1) Don't like twenty small files/books/whatever instead of one compilation.
2) Don't like the risk of missing the next issue, which is not particularly likely with an ebook but past experiences with physical media have soured me on the idea. (If the local store runs out of that magazine before I get there, I miss a segment of the story.)
3) Don't enjoy having to remember character names & other details after days/weeks of not thinking about the story.
4) Don't like the risk of it never finishing, either due to disaster or author boredom.
5) If it's certain to finish--it's completed before posting, and someone will take over if the author is unavailable--see pt 1; I'd rather read it all at once. I can wait.
There are people who like them. Who enjoy the little taste of a story rather than the full-immersion experience (or in addition to); who don't mind enjoying a story that might never finish (apparently, a lot of people watch soap operas). Shrug. I'm not likely to pay for something I know is a serial until it's done, and not likely to pay more for the pieces than I would for the whole thing, which means the pieces would have to be very modestly priced.
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