MobileRead Forums - View Single Post - Half of people surveyed plan to buy e-readers

murraypaul · 06-07-2010, 09:02 AM

I think the summary in the blog and this thread is rather misleading.
The survey actually found:

"Within the next year, 28 percent of all respondents—and 51 percent of those familiar with the devices—plan to purchase an e-reader or tablet. Within three years, 49 percent of all respondents—73 percent of those familiar with the devices—plan a purchase."

[...]

"Consumers clearly want to do more than just read with these devices, according to the survey. Globally, 66 percent of respondents would prefer to buy a multipurpose device, whereas only 24 percent prefer a single-function device, such as the Kindle. The remainder said they were undecided."

[...]

"However, mass acceptance of e-readers and tablets is not guaranteed unless prices drop dramatically. In the United States, consumers are only willing to spend up to $200 for a multipurpose device, far below the $499 entry price of the iPad."

Plus...
"All respondents were Web users and readers of print books, magazines, or newspapers."

So people who are already readers would like to buy an iPad for less than hald the price it costs now.

06-07-2010, 09:02 AM	#9
murraypaul Interested Bystander Posts: 3,726 Karma: 19728152 Join Date: Jun 2008 Device: Note 4, Kobo One	Misleading I think the summary in the blog and this thread is rather misleading. The survey actually found: "Within the next year, 28 percent of all respondents—and 51 percent of those familiar with the devices—plan to purchase an e-reader or tablet. Within three years, 49 percent of all respondents—73 percent of those familiar with the devices—plan a purchase." [...] "Consumers clearly want to do more than just read with these devices, according to the survey. Globally, 66 percent of respondents would prefer to buy a multipurpose device, whereas only 24 percent prefer a single-function device, such as the Kindle. The remainder said they were undecided." [...] "However, mass acceptance of e-readers and tablets is not guaranteed unless prices drop dramatically. In the United States, consumers are only willing to spend up to $200 for a multipurpose device, far below the $499 entry price of the iPad." Plus... "All respondents were Web users and readers of print books, magazines, or newspapers." So people who are already readers would like to buy an iPad for less than hald the price it costs now.