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The history of such stuff, as long as I've been observing it, has been for the status quo to vigorously oppose all new technology that they don't control, for them to be overrun by it, and eventually, they learn to turn it to their financial advantage.
You get some interesting failures along the way, such as the original DIVX DVD system (buy the DVD, you get to watch it for 48 hours before incurring extra fees) and self-destructing DVDs that became unplayable a short time after opening the sealed package.
Eventually the market decides what it wants, and smart companies make money by providing that.
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