|
Do we know what the percentage of households / population has (and actively uses) a stand-alone e-book reader today?
Somewhere, I have the idea that around 4 million devices have been sold in the US in the past couple of years ... with population of 330 million and 115 million households ... it's a pretty tiny percentage whichever metric you use.
So half the folks responding saying they intend to buy one ... that's impressive product awareness.
|