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Originally Posted by nekokami
As far as Sony being "one of them," Sony isn't a book publisher, so I don't know as other book publishers would recognize any kinship whatsoever (these are the people who are stealing away our reading public to waste their time on other media!) and even if they did consider Sony to be a "publisher," they'd be a competitor.
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Sony is partners with Bertelsmann. They don't publish books, so they're not a competitor, but they most assuredly are an insider. That status made it much easier for them to get the agreements they have so far. The "big publishing" attendance at the Reader's launch party looked more like a joint venture than a simple show of support.