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I was just at Target - the display was up and running but they aren't allowed to sell any Kindles until tomorrow. They really had a few people disgruntled over that. They had 3 or 4 covers that you could buy on the shelves.
I did get a couple of minute or two of playing on the demo and I personally would prefer that they just load some books up and let people play. It was a series of screens that explained "and this looks like a real page" etc.
There were people waiting to see it though and I already own a Kindle so I didn't want to keep them from looking - I only spent about 20 seconds with it. Maybe once you get through the sales pitch it lets you see a book?
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