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I don't mind authors posting "free for a day" or "25% off" deals for their own ebooks in the Deals, Freebies, and Resources forum, as long as the author doesn't go bonkers bumping their thread.
I quite like the book-covers-as-avatars version of promotion. Useful and not obnoxious.
But promotion anywhere else - get out the mallet of correction.
I do think it would be tricky to delineate between the new promo section and the Deals section. If an author offers their book at 50% off it IS a deal, and I'm happy for it to be in that section.
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