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I had to go back a ways to find a book announcement from the right Steve, but here's an example of what would go into the Book Fair section:
The House of Jacquarelle: Third in the Kestral series
And that search, right there, is an argument in favor of a new section: I had to dig for it. It's behind posts like "User Poetry", "Indie Authors on Twitter", "Beta Readers Wanted", and that great classic "Testing Signature". If it had been in the Book Fair, it would probably have been on the first page.
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