Quote:
Originally Posted by Worldwalker
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There seems to be a segment of the marketing community -- in my area, especially auto dealers -- who believe that nobody would be interested in finding out about their products or services unless they were tricked into it. They want to force their ads on people who don't want to read them. In short, they have a spammer's mentality. Seriously, who in their right mind thinks that their ideal target market is people who don't want to do business with them?
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Your target market is not the people who don't want to read your ads. That's like trying to sell books in a clothing store. Your target market is people who are looking for your products, which is why books are sold in bookstores. And that's what I'm suggesting: not an ad ghetto, not a dark corner, but the MobileRead Book Fair -- in fact, that might be a great name for the board! -- where people who want to find out about new books can find them when they want them.
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for the whole post, but especially these parts. I love the "Book Fair"!
Steve, I'm sure I'm not the only one who would actively seek out
announcements about new books. I already do. It's the
advertisements I don't like. This forum is about reading devices, and about books. It's full of
announcements about new reading devices and new books. Not full of
advertisements. Advertising is a bad word in my dictionary, about tricking someone to think they need the advertised product. But announcements, and information, I seek out. Of course I am interested in new books. As I'm interested in reading devices. Isn't this one of the main reasons we are all here in the first place?
Of course I'd be checking out every new post in that subforum. And I'd find it convenient not because all the information about new books would be hidden away, but because I would know where to find it.
And of course different discussions about books are perfectly reasonable, as Elfwreck so eloquently pointed out. By all means, discuss different aspects of your books in any subforum you can think of. But let them be real discussions, not disguised "buy me" signs. I think that's all anyone is asking.