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Old 06-03-2010, 08:44 AM   #199
WT Sharpe
Bah, humbug!
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Quote:
Originally Posted by GeoffC View Post
That's where the greens are congregating, and they can't be wrong .... can they ?
.....The researchers thought that since the color red is commonly associated with a sense of danger and error (think red traffic lights and teacher’s red pens) whereas green is associated with positivity and relaxation (think green traffic lights and nature), the merest suggestion of such colors might hinder or help creativity. They presented participants with a booklet containing some standard anagrams, writing the participant’s code number in the corner of each page in either red or green ink. They asked the participants to check that the number on each page was correct and then told them to work through the booklet. Remarkably, even though everyone saw the code numbers for just a few seconds, those who were exposed to the green ink solved about 30 percent more anagrams than those who saw the red ink. The evidence suggests that for creativity you are better off going green.
..........— Richard Wiseman, 59 Seconds: Think a Little, Change a Lot (2009), page 80.
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