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The missing point in the argument is that the book, whether it be a paper or electronic version, is priced at the price the customer will pay. If sufficient customers are prepared to pay a higher price, then it appears the vender will be reluctant to lower that, at least in the early stages. Amazon and Apple may have "convinced" "brainwashed" (whatever) some of their customers that there is a limited number of outlets for the books the customer wishes to read, part of this will surely be the book format. These customers feeling that to be true will be less likely to 'search' elsewhere - at least initially; and not until they are otherwise educated.
I wonder how many iPad buyers bought the device for reading ?
Of these how many will be savvy with the business of ebooks ?
In the UK we only hear of iPad, Kindle and Sony - each of these has a 'store', media coverage has been somewhat limited and hints strongly at books available from each of the stores (only). When Kindle was first advertised in the US, media here did not highlight the US - centricity of the device.
There are only 68k members in MR (guest ratios perhaps 5-10* that) - how many iPads/Kindles etc have been sold ....
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