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In this case, that's a little unfair. All EU countries have to charge the full VAT rate in that country for eBooks; they have no say in the matter; it's required by the EU's "eCommerce VAT directive", which all EU member states have to obey.
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Harry, that's only true insofar that eBooks generally are treated as software. Were they treated as books (which is up to each own country's decision), they could very well go for the reduced VAT.
Printing lobby at its best. "Ceci n'est pas un book", yeah sure ...