i have the apple case for day to day use and when travelling will use one of these before putting in my rucksack.
they are specifically designed for protecting items in transit and millions are spent on them.
they have been refined over the years too.
And yes I am serious.
oh they are also very reasonably priced
you can get them in every country already
they do different sizes for most of your gadgets
different colours are available.
I have been using one with my readers for travelling for a while now
and Yes I am serious
they are also useful for getting the item returned if you forget it.