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Old 06-02-2010, 10:45 PM   #53
Solicitous
Wizard
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Quote:
Originally Posted by leebase View Post
Amazon is no innocent in this. There's a big difference between Walmart buying 2 million copies of Harry Potter and selling them as loss leaders -- and selling EVERY NYT best selling book as a loss leader -- all the time.

But Amazon did have a practical monopoly on ebook distribution. The arrival of the iPad changed that. However, change was coming regardless.

Amazon had a choice. Either allow the agency model pricing -- or settle for having the ebooks delayed like paper books. With Apple going with the agency model, it was not possible for Amazon to accept the delay.

That said -- I am baffled by Penguin's pricing. I've never worried about agency pricing as the market will speak and pricing will come in line. I think Penguin's about to learn that lesson.

Lee
Is it not part of the Apple iBookstore policy that any ebooks being sold there cannot have it priced lower at another ebookstore? If so one publisher could set a price for the Apple store $4 lower than Amazon and with the agency model there is nothing Amazon can do to compete, nor could Amazon sell a book for $1 cheaper than Apple for 'promotional purposes' say, or special offers for customers.
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