When I clicked onto your site, it gave the feel that it was a giant ad. Then it changed to a similarly formatted ad for another product and then another.
I went next to this page:
http://ereadercentral.org/reviews.php to look at the reviews, and they give some good information, but on a lot it feels like it's verbatim simply repeating other reviews I've read, but with things like "so and so, consumers, and I all agree that.." which is a bit tired, especially when it doesn't have a hands on review stamp, which suggests that really all you did was take other reviews and then attach your name to them without looking at the product you're reviewing.
I also noticed that your top e-readers were all of the ones that it appeared were "advertised" on the front page. Basically the site looks like a rephrased combination of a bunch of other review sites, but because of the feel of the main page, it makes me feel like it's designed to advertise a few select products. Especially because clicking on "compare" brings up what would be a nice comparison table, except that it compares the top four products and doesn't show anything for the product you're actually clicking on (unless you're clicking on something in the top 4).
The feel of the site itself sans content was quite pretty though, and the content could be tweaked to give a much more genuine feel. I'd also like to see it allow for customers to rate the products, like CNET does. Oh, and get more e-readers up there. The list is a bit sparse though it has most of the major players fairly well covered.
