Unless I'm totally missing something - the prices I quoted for UK include wireless delivery and VAT. For instance, this is the Amazon page from Lover Mine
Quote:
Lover Mine (Kindle Edition)
by J. R. Ward (Author)
4.0 out of 5 stars See all reviews (241 customer reviews)
241 Reviews
5 star:
(128)
4 star:
(49)
3 star:
(30)
2 star:
(16)
1 star:
(18)
› See all 241 customer reviews...
› See all discussions...
Digital List Price: $11.02 What's this?
Print List Price: $25.95
Kindle Price: $5.78 includes VAT & international wireless delivery via Amazon Whispernet
You Save: $20.17 (78%)
* Unlike print books, digital books are subject to VAT.
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This same book is $12.99 if you are a US resident. That I do know. Now I haven't actually bought it as a UK buyer to test, but that is the way I believe it works.