Quote:
Originally Posted by mrmember
My Sony PRS 300 pages also fade in the sun. The longer I let it sit in the sun the lighter the print becomes until it's actually unreadable. I have to laugh when Sony says you can use the reader in "direct sunlight". That's just not the truth. 
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These are defective screens and are found in other ereaders as well. I can read on my Sony 505 in the sun all day long without any fading. I find that over 99.9% of the time the sun is no where around when I'm reading.
If you find this problem on your device and it bothers you then you should call tech support and have it replaced. More stories in
this thread.