Quote:
Originally Posted by Steve Jordan
It might have been called that, but it didn't just "die" after playing: The idea was, you bought it, but you could only play it X number of times. Then it would stop playing, and you had to call or get online to Disney and pay again to have it released for another X viewings.
As reasonable as that might sound to some, the fact that kids often play their favorite movies over and over and over can mean reaching that X viewing in about 2 days. Parents went ballistic, and threatened to burn the Magic Kingdom to the ground before they'd buy into such a scheme. Disney subsequently ditched the idea faster than an ugly blind date.
A good lesson in "how to go too far with DRM."
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Thanks Steve - I'd not come across that. That wasn't what I was thinking of. The thing I was thinking of were DVDs printed with a light-sensitive dye which were, I believe, sold from vending machines. Once you'd opened the sealed packet they were in they'd play for something like 48h and then light would degrade the dye and they'd no longer play. It was intended as a replacement for rentals.